Bringing a Slice of New York to Berlin!
Having spent several years in Berlin's startup world and after working in Excel-heavy office jobs for quite a while, we both felt it was time to try something completely different – who can’t relate to that?! Finding the right path is hard at times, but sometimes it just hits you in the face. For us, as people who wake up thinking about what’s for dinner and with all our love for a pizza style that is not well known in Europe yet, it was simple to choose our next venture. So, in early 2023, we founded Slice Society, a New York-style pizzeria brand.
Finding the right ingredients for a pizza style that is not very popular throughout Europe yet turned out to be painful, to put it mildly.
In Germany, no one knows what low-moisture mozzarella is, and pepperoni is thought to be a kind of chili, not a famous salami. However, altering the taste of our beloved New York pizza by using the wrong ingredients was never an option. So, from our cheeses to our flours, we tested most of what is out there, and when it didn’t taste right, we didn’t add it to our shopping list – we created it ourselves. For our pepperoni, we luckily found a local butcher who accepted the challenge and with whom we co-created a pepperoni from scratch that has the spiciness and flavors we know from New York.
With Slice Society, we aim to bring the iconic flavors of New York and its famous pizza style to Berlin. Just as much, we aspire to pair good food with good company and to create a space for like-minded food lovers who enjoy generous New York pizza slices with us. We are dedicated to creating a community of pizza lovers in Berlin through great food. We hope you will join our society as well! See you soon for a slice!
Cheers,
Marcus & Alex